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Giving a helping hand
When on 26 December 2004 a giant tsunami hit most of the Southeast Asian coastline, the American courier company Fed-Ex was one of the first multinational corporations that got involved with the relief work . They cooperated with international charities and coordinated the sending out of medicine, food and clothes completely free of charge, as did many other companies from various sectors.
Corporate social responsibility and philanthropy are catch phrases of the decade. With corporate scandals and PR disasters made public by the media, many companies have decided it is time to change the...
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