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Lekcja 38 - Corporate Apparel
Would you believe me if I told you that companies spend millions on the design and colour of staff uniforms? In today’s corporations, wearing apparel of the right colours and fabrics is meant to knock down the barriers between customers and staff. What is more, what people wear is hugely significant in projecting the right image of the company and inspiring staff.
Fashion designers know that colours either set people in a good mood or make them look unfriendly. For example, black is the colour of power and authority. Black outfits make the wearer seem aloof and evil. Blue, on the other hand, for some can seem peaceful but for others cold and depressing. In the UK for example immigration officers that have to deport families, who are currently wearing navy blue uniforms, will be wearing softer colours to reduce the appearance of a ‘uniform’ and be less intimidating. Traffic wardens, to look more approachable, have gone from navy blue and black to a soft khaki colour. The...
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